The Ins and Outs of Digital Experience Management
A week ago, I ordered a product online using Walmart’s web-to-store functionality. The web site indicated there were only five of these products left in inventory—so rather than rushing to a store that...
View ArticleDigital Transformation By Department – Marketing, Are You Ready?
Earlier this year, we spent some time looking at digital transformation trends by industry, but another important lens we can use to examine digital transformation is by work group, or specific...
View ArticleHow Marketers Are Using AI And Machine Learning To Grow Audiences
MarTech has changed the game for both B2B and B2C marketers. Read how marketers are using AI and machine learning to reach and engage customers.
View ArticleCMOs and IoT: Can This Technology Improve Marketing?
IoT has the ability to deliver next level data that incorporates consumers user generated content with sensor data that will deliver better experiences and improve analytics. The CMO must lead this...
View ArticleCustomer Journey Map: Why The CIO And CMO Must Collaborate
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
View ArticleAre CMOs Going Extinct?
With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don't change as fast as the technology is changing around...
View ArticleVoice Technology and CRM: A New Partnership?
Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.
View ArticleHow Blockchain is Changing Digital Marketing
Blockchain is changing digital marketing, driving transparency and digital control back to users. Let's explore the trend and what it means to marketers.
View ArticleFacial Recognition Software: Where Are We Now?
Where are we at with facial recognition software and where is it going? What are the privacy implications and how should marketers and brands be considering putting the technology to good use?
View ArticleAre CDOs Replacing CMOs?
Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
View ArticleAI and CRM: Will Customer Management Get Easier?
If customer management experience is the center of digital transformation, customer relationship management must be central to managing that experience.
View ArticleWhy CMOs Need to Be Involved in Privacy Policy Creation
Marketers gather and use most of the data pulled by businesses today, however, it’s essential that they begin to take a leading role in crafting a privacy policy—whether they like it or not.
View ArticleHow AI is Making Sentiment Analysis Easy
There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies...
View ArticleBigger isn’t Always Better: It’s All About Lean Data
In the world of big data, most companies could benefit by being a bit more particular in the data collected with the goal of applying it more effectively to driving customer experience and operational...
View ArticleAI And Analytics: Optimizing Your Digital Customer Journey Map
Rather than a linear map moving the customer from Point A to Point B, the digital customer journey map today looks more like elaborate pinball games.
View ArticleWhy the Future of Data Analytics is Prescriptive Analytics
Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI.
View ArticleWhere Does Audio Fit In The Future Of Marketing?
There’a a lot of talk about audio marketing, but will it ever actually take off? Let’s take a look at what a few experts have to say.
View ArticleWhat Should CMOs Focus on in 2020?
With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020.
View Article5 AI And Analytics Trends Marketers And Brands Should Be Investing In
Clearly there are some big AI and analytics trends for 2020. The following are a few trends that can help grow and improve your company this year.
View ArticleUsing AI to Identify Your Best Customers in the Future
AI and predictive analytics are still making an impact for businesses in terms of identifying customer trends and building customer profiles.
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